The other barely surpasses the 4% every year. By using our site, you agree to our use of cookies. We have to make it worth the visit. More information on how to do this can be found in the cookie policy. Cowgill points to “the rapid acceleration and growth of direct to consumer” from big brands such as Nike and Adidas as one of the biggest changes and potential hurdles in the market. You can also get more information about our cookie policy here. The last leap forward came in 2018, when the group landed in the great sports fashion market, the United States, with the purchase of Finish Line and the opening of the first five JD Sports in the United States. In its submission to the CMA over the Footasylum deal in December, JD Sports said: “the major brand owners not only constrain horizontally as JD Sports’ fastest-growing direct competitors at the retail level, but also substantially influence the structure of the retail market via their selective distribution models; and individual retailers’ setting of price, quality, range or service within it.”, Analyst Richard Hyman agrees that direct-to-consumer strategies are putting pressure on JD Sports: “A big challenge is the growing desire of brands to go direct. It’s the same on all high streets. In Eastern Europe, growth is being much more moderate, from 4.7% in 2018 and 4.2% in 2019. In 2018, the company reach sales of 5.6 billion dollars in the country, up 2.1%, but grew only 1.9% abroad, up to 2.3 billion dollars.

We have a strong relationship with brands, but so do several of our competitors.
“It is recognised as being one of the leading international players in the market. In its annual report, Footlocker detail that “a substantial portion of our sales with high margin is to young boys between 12 and 25 years.” In addition, the company explains that while the sales of men’s shoes grew, women’s sales dropped. Enter your name and email address to be able to comment on this news: once you click on the link you will find within your verification email, your comment will be published. Foot Locker plays in the biggest sports fashion market in the world but has lagged a newer, but faster player: JD Sports. Central to JD Sports’ growth has been its relationships with brands, particularly Nike and Adidas, which have granted it exclusives and premium products, enabling it to stand out in a crowded market. We use cookies to ensure we give you the best experience of our website, to … It expects to have opened a net 46 European stores in the current financial year, and will launch a flagship in the centre of Paris on rue de Rivoli later this year. By Jill Geoghegan and Photography by Benjamin McMahon Meanwhile, Nike is continuing to forge ahead with its “House of Innovation” flagship programme. International expansion continued apace with a net increase of 23 JD Sports stores across Europe, seven in the Asia-Pacific region and six in the US. Hemos visto que tienes una ip española, quizás quieras ver las noticias relacionadas con tu zona. In Asia-Pacific, the retailer expects to open more than 15 stores in the current financial year, while in the US, following the acquisition of Finish Line in 2018, JD has opened six of a planned 20 stores and work has begun on a flagship in New York’s Times Square, scheduled to open this spring. In 2008 the…. Behind the scenes, it is very strongly managed.”. Cowgill has made a habit of acquiring smaller rivals to strengthen the group proposition over the last 20 years, among them outdoor chains Blacks, Millets and Go Outdoors; designer chain Tessuti; Pretty Green; Choice; Scotts; Mainline; Footpatrol; Spanish retailer Sprinter; French retailer Chausport; Finish Line in the US; Netherlands-based Perry Sports and Aktiesport; and Australian retailer Glue. Et quos rate nimet, que quam, aut es. It is a very populated market, and you just have to be as relevant as you can be.”, Pippa Stephens, retail analyst at GlobalData, says this relevance to its shoppers and strong brand equity has fuelled its success: “JD Sports’ strong growth has been driven by its superior branded proposition, effective marketing and shopper engagement. However, JD Sports should still seek out up-and-coming brands to widen its range of unique products and minimise its dependency on such brands.”, JD gives brands such as Nike and Adidas prominence in campaign images.

In March last year, JD Sports announced that it was buying struggling retailer Footasylum for £90.1m.

One un European, the other American. The company has not risen to the time of fashion: in its annual report, the company emphasizes that one of its ricks is changes in trends “especially given the long lead times we work with our supplier,” 66% of its offer comes from a single group: Nike. Sales of sports fashion in the United States have begun to slow down, after shooting 8.8% in 2018, according to Euromonitor data. It has not looked back since, and in June last year it made its FTSE 100 debut. In parallel, JD Sports has opted for more modern and inclusive store concepts and has approached fashion with chains like Size, launched in 2000 which specialized in special collection and limited edition of footwear, clothing and accessories. Visit our Privacy Policy and Cookie Policy to learn more.

Further afield, international expansion is another core focus for Cowgill. We have to continue to be relevant to our consumer, and make the experience as attractive as it can be. Last October, Adidas opened its most digital-focused store yet on London’s Oxford Street, just a few hundred metres from the JD Sports flagship. Ten years later the group has a presence in 11 countries in mainland Europe. The group reported an operating profit of £200m, a 61% increase on the previous year. Therefore, opportunities to develop in other territories present themselves on a regular basis.”, He adds that further international expansion is on the horizon: “We’d like to take some other fascias at some point in the future into those territories, and that would include Footasylum.”, Juls Dawson, owner of sales agency Just A Group, which sells brands including Fila and Nicce to JD Sports, says the retailer is seen as a premium stockist for many labels globally: “Talking to fellow international fashion agents, they want a brand to be seen in JD in their home markets, as their retail customers see it as an instant stamp of approval. JD Sports Fashion plc is the leading retailer and distributor of branded sportswear and fashionwear. In total, the turnover of the sector in 2019 stood at 74.9 billion dollars. Foot Locker is also worldwide and it has a great relationship with brands. “You have to be open minded to develop the business. In 2009, 97.9% of the sales of the group derived from the British market. Sign up for free and receive all fashion industry-related news every day, © 2020 MDS is a media that belongs to Cinnamon News. Please fill the registration form to subscribe to the MDS Newsletter and receive all fashion industry-related news, analysis and opinion articles on the fashion business. Also last October, Sports Direct called for an investigation into the tactics of certain “must-have” brands, such as Adidas, in controlling and withdrawing the supply of products. Remember Bank five years ago? I’d like to see us occupying most fertile territories of the world.”, TagsAdidas athleisure Footasylum JD Sports Nike Peter Cowgill, Leicester manufacturers the Thind family started fast fashion online and concessions retailer…, Anna Park, founder of six-strong premium womenswear independent Anna, discusses the secrets…, The winner of this year’s Drapers Footwear Award for Lifetime Achievement, Stephen…, Challenging fashion’s status quo is Dilys Williams’ raison d’être.